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Professionalism is the key to your success in the beauty industry.  It doesn't matter if you are the spa owner or the nail technician.  Everyone is equal when it comes to your salon's reputation locally as well as nationally.

     Impeccable grooming cannot be overstated.  This is the beauty business that we are talking about.  So not only must you be neat and clean, you should be a reflection of how your client wants to appear.  That's why they are coming to you.  A major part of the trust that is established with your client is within the first few seconds.  They size you up and say to themselves either "yes, I've come to the right place" or "this is going to be a waste of my time and money."  If you take the time to put yourself together beautifully every day, your job will be much easier in turning today's client into a lifetime client.

     Attitude is everything.  We've all met attractive people that have turned ugly before our eyes because of their own bad attitudes.  Even if you have many services going on, a phone call waiting, and you missed your lunch break, greet every client with warmth and sincerity.  Every client should feel as if they are the only client that you have.  If you don't make them feel that way, they will go down the street where they will feel that way.  Clients will tolerate a lot if you treat them with the respect that they deserve.  If you are not a people person, you are in the wrong business. 

     Knowing when to talk is just as important as what you say.  Each client has her own reason for why she came to see you.  Figuring out what that reason is should be easy... if you just listen.  There are the clients that came with the sole purpose of relaxing and unwinding.  These are clients that want to go inside of themselves, and not be bothered with having to think about conversing. Often these clients will tell you that they are there to relax, or they will close their eyes as if to say, leave me alone.  They might even open up a book or magazine while you work on them.   If you try to bring these people into conversation you are just being selfish.  Conversely, there are those that don't want to think about their lives, yet they want to hear all about yours.  And then there are the clients that want to fill up the time with free flowing conversation mixed with moments of silence. Feel free to talk, as long as you truly feel that they are interested.  Use your instincts, and remember, this is their time, not yours.  You are giving a service.  When it's your time to relax and receive your service, hopefully the person giving it to you will have your best interest at heart as well.

     Be an expert in your field.  Are you able to answer most of the questions that your clients ask of you?  If not, start becoming an authority in your field by educating yourself.  Don't wait for classes to come to you.  It's up to you to find out what you don't know.  When you can answer the majority of questions that are asked on a weekly basis, your confidence will go up and so will your profits.  Visit your library, get on the internet, go to where the information is and learn it.  It's as simple as that.  Laziness never paid off for anyone.

     Ask yourself this question... "If you went somewhere to receive a beauty treatment, would you want to be served by you, or someone more professional?"

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