Its ME time! Sounds
selfish or conceded? No its not! Its business, its marketing, its income $$.
Its cash to pay your rent, car payment and have money left over for a rainy
Well, guess what? Some would say it’s raining pretty
hard out there... outside of the Beauty Profession of course!
Gas price increases lead the way of every news story.
The media is telling the average American how bad our economy is. Well here
is the catch…. I still have my nails done every two weeks and my hair color,
highlights and cut every six weeks. That fact has not changed, even with the
price of gasoline skyrocketing out of control.
In this economy families may be having dinner at home
more often, taking shorter vacations, buying a few less new pieces of
clothes or spending less time at the mall. Those families are still getting
products and service from their Beauty Professionals. That is why NOW is the
best time to improve your marketing skills and have fun while you do it!
Today, I want to take a moment to move you AWAY from
taking client appointments (WAIT, you just told me things were good for the
beauty profession!) YES, I did, but I still want to move you AWAY from
TAKING client appointments to move you to CREATING client appointments!
The first: taking client appointments is REACTIVE,
while the second: creating client appointments is PROACTIVE. Do you see the
We are learning to reach out and take what we need to
grow our business. The way we grow our business is to grow our ability to
bring business to us:
Do you know: Who calls you to schedule and
appointment and when, and how far in advance?
Do you know: Who always forgets to Pre-Book?
Do you know: Who can’t make plans in advance
because of their work or travel schedule?
Do you know the profile of your clients?
Is this something you keep in your head and not on
Is this something that you keep in your big black
The time has come to take all that great information
and put it in a place where you can sort, see and sell from – your
Client Management System.
Now let’s talk about your appointments: how is your
calendar book these days? Is it full for the next few months? Is it spotty,
many marks where you erased appointments, crossed out the no-shows, wrote
nasty notes about the lady who keeps coming in 20minutes late and messes up
the rest of your day?
What if your calendar recorded history and the future
so you could know all about your clients, who came, who didn’t, how often,
how much they spent, how many were late, how many were big tippers!
All of that information is somewhere in your records.
Today you can only guess how well you are doing. The KEY to success in
marketing yourself in this $60Billion Cosmetology Industry is to have Wisdom
about your clients. A Beauty/Business Professional knows who buys product
and who doesn’t, what makes them happy and what doesn’t. Wisdom is the key
to creating more appointments, up-sell of products and a full schedule.
If you were able to communicate on a regular basis with
email newsletters, special deals, “tell a friend” specials, product specials
and so much more, would you think your clients would remember to make an
appointment? The answer, by proof from those who do and those you are
financially successful says YES!
Ask any salon owner who goes to seminar after
conference, convention after class on business ‘What are you learning and
not teaching me?” They will say, “Its business knowledge, not technical
skill, doesn’t worry about that.”
It’s time for all beauty professionals to be business
professionals. Find your answer in the world of automation, from hand held
devices to desktop and laptop software to online programs. This is the
future and right now is when your market is best ready for you to deliver
the message to them via the electronic age!
My preference is, of course, Client Keeper for the Beauty
Profession, because it was written for the individual and not the salon
You, the individual beauty professional, with Client
Keeper, have the only automated (works by itself), interactive (between your
client and your computer,) email, schedule, calendar system in the world! No
salon owner can purchase this for their shop. Your client does not have to
log into the internet to find you, you find them! Clients reply to email –
it’s as easy as that!
Market yourself – today the financial success is there
for you to take if you have the tools and wisdom to take these action steps.
Watch the Client Keeper demo at
www.cksystemz.com and see for yourself what the buzz is about these
Oh, and do you want great marketing ideas and
business/budget/financial goals education? Get to
www.cosmosuccesskit.com and see what tools are available for you, the
beauty professional, to expand your ability to create great financial
success in this crazy economy.
Should we worry about gas prices? No, what matters your
income outreaching your former income in today’s economy. Go for it! The
Beauty Professional of today is the Business Professional of tomorrow.
CK Systemz, LLC
Client Keeper for the Beauty Professional
Click here to visit
For more information on Client Keeper
opportunities for area distributorships and group salon discounts click the
link above or just email us at firstname.lastname@example.org.
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