If you own a car or a home, you know the feeling of
owning something tangible that you have equity in. If you've
bought well, these things may even go up in value as time goes on.
intellectual property is the same idea. A copyrighted idea, song,
poem... etc. is also something that will have monetary value if it is
worthy. Owning a great domain name can be a wonderful piece of
intellectual property if it is chosen well.
business you are in, if you choose to stay in that business for any
length of time, now is the time to purchase a great domain name.
In the beauty business,
trends come and go. So having a current hip hairstyle name will be
good for the short term, but to have a valuable piece of intellectual
property, we believe that you should think in generic terms.
Hair, skin and nails are here
to stay. So hair.com, skin.com and nails.com will be a very good
choice. Unfortunately, these names have been gone for a long time.
So there are two ways to go next. You could look down the line of
TLD's (Top Level Domains ie: .com, .net, .org ...etc...) to see if
hair.net is still available. .Us is an excellent TLD for those
whose business is in the U.S. .Biz domains are great for those
with businesses. .Ws is wonderful for those that have a Web Site
attached to their domain name.
If those TLD's are
unavailable, the next step is to change the name slightly into something
usable like HairCare.com, or HairDesigner.com. Again, the next
step would be to go down the chain of TLD's until you find one that
Let's face it, right now the
star of the show in TLD's is .com. Because they were the original,
they are almost extinct as far as finding a great one. But always
try when checking to see which TLD's are available. You never know
when someone just gave one up, and you could score big!
That's why at our
Domains2Good2Last.com, we've made it
easy for you to check all available TLD's at once.
When you want to know what's available, you just put the name (otherwise
known as the Second Level Domain) into the box and we'll show you which,
if any, TLD's you may buy.
Domain Name Futures
Just like in the stock
market, you want to look ahead. In the beauty business, we see the
industry becoming more and more responsible for what they put in their
products. Consumers are becoming wiser when it comes to
ingredients, and they want healthier products that will not only make
them beautiful, but will not cause them potential harm. Natural
beauty products are here to stay, and we feel that this market will be a
good source of intellectual property when it comes to domain names.
Another area of growth is the
spa and relaxation business. With all of the stress that people are feeling today,
names that have to do with massage, pampering and spa care will be very
Your Domain Portfolio
Business people that are on
the ball are buying up great domains right now while they are still
available, and you should too. At our
Domains2Good2Last.com site, we sell
.com names for only $10. If you choose well, that purchase can be
worth hundreds, even thousands of dollars eventually.
At the low price of $10 each,
you can purchase many domains and hold onto them for as long as you'd
like. Buy them for a period of 5 or 10 years and you will save
money and time. We will remind you when it is time to renew them.
We also have ways for you to
sell them to the right buyer at any time. Attach the names that
you wouldn't mind selling to a "For Sale" page that we will provide for
free. If the potential buyer offers you the right price, you can
make a nice profit immediately.
So you can see that whether
you buy your domain names to attract
customers to your web site, or whether you buy them for investment
purposes, you will come out ahead if you buy wisely... and buy now.
Your Own Web
The beauty industry is an
awesome business. It is filled with creative people that have
found their way into this most amazing field because of their sense of
play and adventure. When your customers want to come see you, they
want to escape their world, and enter yours. You are a very
special person in their lives. You not only make them look
beautiful, you make them feel beautiful.
But eventually, their time
with you ends, and they have to go home. What can they do to
return to that great time that they had with you without calling you or
stopping by (while you are probably busy with another client)? If
you are wise...
You have your
own web site!
Think of how many times your
clients have left you and you remember something that you wish you had
told them. Likewise, think of how many times a client has come in
and said that she had a question about her hair or whatever you helped
her with the last time around, and you were not there to answer her
question when she needed you?
Web sites are a great way to
be available (in a matter of speaking) all the time. You
may be with a client, relaxing at the beach, or even asleep, and your
clients can be at your site learning everything that you want them to
know about your products and services.
Have a FAQ
Think about the most commonly
asked questions that you get asked and create your own "Frequently Asked
Questions" area. This would also be a good place to discuss which
types of beauty products work best for whom. If you make a
commission on product sales, this is a win win situation. You are
helping someone and making money at the same time. Give
your hours of operation and directions to your spa. Think like a
client, what information would you need to know?
If you are a makeup artist,
hair designer or nail technician, make sure to include photos of your
work. Good pictures speak volumes, and will bring you business.
If you are someone that gives relaxing treatments such as massage or
facials, add relaxing photos. You can take them yourself with a
digital camera, or you can easily buy them through
various sites on the Internet. Pictures of you, your spa or salon,
and products, will tell the story of who you are and why they need to
come for a visit.
Remember, people that may not even know about you or your salon will be
coming to your site if you market your site correctly. There are
those in your own neighborhood that are on-line and may have never even
heard about you. But they will, if you're on-line.
Give your clients the feeling that if they don't return to your web site
often they might miss something, or that they will be out of the loop.
With your customers' permission, you may even want to add a "comments"
area. It will be easy once you get into the habit of writing down
what your customers say when they are with you. Have them sign
what you write as proof that they gave their permission. Clients
say the most wonderful things right after their services, and people
love to hear what others are saying. Think about all of the nice
things that people have said about your work and about the products that
you've used on them. It's time to put those words to good use!
Continue to stay on top of your site and clients will continue to visit
regularly. No one wants to visit a place that stays the same and
doesn't give anything back. Keep it fun and informative.
You will also want to make sure that e-mail correspondence is part of
your web site. If someone has a question that is not answered in
your FAQ, they will want a way to have their question answered. A
friendly return e-mail leaves a lasting impression that you care.
So make sure that you check your
e-mail at least once a day. It's also a great way to keep in touch
with clients that you haven't seen in a while. A nice way to check
in with them without being pushy is to tell them of an update to your
site with a link. They'll probably appreciate you for taking an
interest in them. Sometimes out of site is out of mind, and they
may have just forgot to make an appointment. Remind them that you
You'll see that having your
own web site is fun and rewarding. When you are ready to create
your own site, we're here to help you.
With all of the beauty
businesses in operation today, one has to be professional, and...
unique. If you have a product, it's got to stand out from the
others on the shelf. Likewise, if you have a spa, it's got to
stand out amongst the other spas. And if you are a hair designer,
you've got to have your own signature cut or style.
To be remembered, be
different. There are those out there that need what you have to
offer. Find your niche, then find your audience. The
Internet is the place to find that audience. If you specialize in
long hair, for example, you need a great domain name like "beautiful long hair",
"healthy long hair" or even "long strong hair".
If you specialize in permanent makeup, you need a domain name that
speaks to those looking for your services, such as "expert permanent
makeup" or "lasting makeup".
As we've discussed before,
you really can't have too many domain names. They are arrows that
point to your business. And the virtual doorway to your business
is your web site. There is no excuse for not having a web site if
you own a business. They are easy to make and quite inexpensive to
own and operate. You don't need to pay a web designer to make one
for you unless you feel a need to have an elaborate site that sells
products or services on the site itself. If you want to promote
your business, include directions to your shop, prices, etc... and of
course add some beautiful photos. Create your vision, then create your
web site. It's simple... and fun!
Make your Mark
The most successful businesses
have two things that have gone into creating them, innovation and
perspiration. Innovation means that they are always looking
outside of their own four walls to see what the market needs, and
they aim to supercede the expectations of those that need their products and
Perspiration is all of the hard work
that helps them to achieve the goals that they have set. Owners of
businesses need to be visionaries. Even if you are a massage
therapist or a nail technician. You are not just an employee, you
are running a business. When you have clients that come to you
because they enjoy what you do for them, you have power that an employee
in most fields do not enjoy. You have the power to bring those
clients with you to another spa, if you were ever to leave your current
place of employment. So when we speak to owners of businesses, we
are speaking to you as well.
Your clients are your bosses, and the owner of your salon is your
partner. If you treat your clients as your bosses, they will get
what they want, and so will you. If you treat the owner of the
establishment with the respect of a business partner, realizing of
course that they do have ownership privileges, you will have a mature
relationship together that can be quite profitable. Any good
relationship is based on mutual respect, therefore you must choose your
partner with care. You both must do your part to be professional
and do what needs to be done to make your bosses (clients) happy and
Do Your Part
One of the downfalls of working in a salon or spa can be when resentment
builds between the owner and the staff. If everyone does their
part to create a fun and functional atmosphere, everyone benefits.
Clients can feel when the mood of a spa is good. It shows in the
faces of everyone that works there. Because the clients are there
for their own escape, they want to know that everyone there is having a
Communication is very important to a functional company. Whether
you make beauty products and need to communicate the benefits of your
products, or you are the owner of a spa that needs to let your clients
know about the benefits of your spa... make sure that you are heard and
understood. Make sure to take the time to think like the customer.
Take a non-biased look at what you are offering and see what impression
Create a plan for marketing
your services and products, and follow through with your plan.
Being unique will narrow the field of competition. But you will
need to send the message out loud and clear to those that prospectively need what you
have to offer. Be professional and courteous to everyone that you
deal with. You will be remembered as one to do business with, and
your reputation will precede you.
For true success in business,
have a great product and/or service, work with great people that you
communicate well with, create your niche in the market, advertise and
market to that audience the best way possible, and be consistent.
Please remember us for your
Internet promotional needs. Your success, is our satisfaction.
Being high in the search
engine rankings is important for obvious reasons. One important
feature to help improve your rankings is to include what are referred to
as "Meta Tags". The three important tags to include are the
title, the description and the key words.
Before we discuss these three
terms further, let's talk about how the search engines find them on your
site. Each search engine has their own little virtual beasts
called robots or spiders. When the search engines send their
little beasts out to search sites for information to add to their
directory, they look at an area of your site that is not seen by your
average visitor. This is the underbelly, or source code, of your
site. You could call it the computer's language, it's actual name
is html (hyper text markup language).
The meta title is
whatever you choose to name your site. Say for
example you have a day spa called
"Heaven On Earth Day Spa". Your first choice when it came to
buying a domain name was "heavenonearthdayspa.com". But
unfortunately when you went to purchase your name it was already taken.
So you decided to try for heavenonearth.com, but that was taken by
someone else as well. You then decided to try heavenlyspa.com.
Bingo! It was available. So you grabbed it and now all of your
customers now type in heavenlyspa.com to find you on the Internet.
happens when a new visitor finds your information on a search and thinks
that they are going to a spa called Heavenly Spa? That won't
happen by using the Meta Title "Heaven On Earth Day Spa".
When the search engine robot reads your title tag it will know
that "Heaven On Earth Day Spa" is the name (title) of your site, and
when a visitor looks up "Day Spas" (and hopefully you have done all that
you should to get your listing to the top of that category) up comes the
site named "Heaven On Earth Day Spa", rather than heavenlydayspa.com.
Titles can also be helpful in telling people what you do or what you
sell. Let's say that you specialize in Spa Gowns. Maybe the
name of your company is not as important as what you sell. Or
better yet, you also have a domain name that is based on the name
of your company, and you'd like to have other domains that tell what you
specialize in. Your title will be "Spa Gowns", so that when
someone is specifically looking for spa gowns they will go to your site
because you have exactly what they are looking for.
This is where you give a nice concise summary of what services and/or
products that you sell. Make it matter of fact or make it flowery,
it's up to you and what image you want to portray to your customers.
The beauty business is one based on image and sometimes illusion.
This is your chance to get their attention and bring them to your site.
If you have a product, build it up. "Our hair gels create the styles
that you'll want to stay in place all day. Miracle Gel maintains
the hair style, while adding softness and body to anyone's hair."
Think about the customers' needs and write an appropriate description.
If you have a day spa, talk about the relaxation factor.
"Pampering is our middle name here at Bernadette's Day Spa.
Fountains, a beautiful rose garden, and our own all-natural juice bar
will create a day you'll remember".
Think about which words and phrases your visitors will put into a
search, and you'll have your key words. This is your chance,
once again, to put yourself in the shoes of your potential customers.
What do you offer that you want them to find at your site?
A partial list of key words for a day spa would look like this:
spa ,day spa ,relaxation, hair, manicures, skincare, facials, pampering,
sauna, find a relaxing day spa, day spa with a sauna, facials and
massage, relaxing day spa, relaxing atmosphere day spa. The only
difference between this list and a real list is that you wouldn't add
the spaces between commas so that you can have space for more words.
The other part about key words is that you must add them into the
actual content of the site, basically your index (the first page of your
site). Add each at lease 3 times to make sure that the robots can
see that you really are talking about what you say that you're talking
about. If you have a salon and want to bring in more male
customers, don't use key words like cars and baseball to bring them in, that's called spam, which is
a form of trickery, that just won't work. Search engines frown
upon that, and so will the person that got to your site through false
When you have your site
hosted at our Domains2Good2Last you will be given the opportunity to add
your Meta Tags into your site easily, and without understanding any
If you purchase any
domain name from us or transfer one of your existing domain names over
to SharAmbrosia, you will have the opportunity to have free "masking".
With that option, you can add your Meta Tags right onto your
site's first page where the robots will find it and add it to it's
search database. Now that you know about Meta Tags, let us
help you easily put them into your site.
Have you stopped to think
about what kind of an image you portray to the world? The beauty
business is all about image, but some people and companies never really
sit down and map out a plan as to what their own image is.
Ask Those That Know
The best way to see what your
current image is simple... ask those that know you. For spa owners or
even those working in a spa, find out from your clients. They see
things from a different perspective. Give them a simple
questionnaire to fill out during or after their next visit. Give
them some samples or a discount of some kind for their time.
Give them some words that
would best describe your spa and have them circle the ones that they
feel apply to your business. A few choices would be: professional,
modern, caring, trendy, relaxing, comfortable, warm,
hip, etc... Then ask them what they like about
being there, and what they would like to see changed. Don't ask
unless you really want to know the truth. This is the time for
clients to get out what they've always wanted to say but didn't know
how to before. It may even shock you to know what they really
think. It also may make you feel very good. This is a
terrific opportunity for you to grow.
If you supply beauty products or if you are a
manufacturer of beauty products. What is the image of your
company? Send out a questionnaire to your customers that will
allow them a discount with their next order for filling it out and
mailing it to you. The questions will basically be the same as the
ones above, but will be the feelings they associate with your company.
Are you adamant about keeping a clean, dust-free
business? Are all of the glass countertops, windows and mirrors
immaculate? These are the little things that clients do notice.
If you must hire someone to do it for you, do it. Your clients
come in and want to feel like they've walked into a perfect place.
Cleanliness is next to Godliness, and you are giving this gift of
cleanliness to the Goddesses that patronize you. A clean place is
part of the image that says you care about others' happiness and safety.
Take a Photo
You've heard it before... pictures don't lie.
It's so true! We can fool ourselves very well about how we look,
or how our environment looks. But take a picture and you shall see
the truth, whether good or bad.
Are your shelves not only
stocked, but are they stacked perfectly? Do you have
design-appeal? Do things looked balanced and
harmonious? If you can see in your photo that things need to be
reorganized, straightened or overhauled, take care of it. Whether
people see this outright or they just sense that something is not right,
they're registering an uneasiness within themselves. When your
place looks balanced, organized and cheery, it gives a good feeling to
those that enter. It's a place where those that are there want to
stay, and a place where they'll want to return to often.
Create a Theme
If I asked you what your theme was, would you be able to tell me in a
word, or at least a sentence? Some places choose to have a theme
that could be included as a ride at Disneyland like... exotic jungle or
southwestern desert. But a theme such as warm, comfortable and
caring would work just as well. This may even be a good question
for your client questionnaire. Ask them to sum up what your theme
is in a sentence. If they can't, it might mean that you just...
don't have one.
Environments are so important in the beauty business, especially where
beauty services are performed. This is usually where one goes to
get away from their daily existence to relax and renew. Basic
needs for spa-type services consist of peaceful sights, sounds and
In some cases, clients come in to be inspired and motivated.
Makeup and hair styling needs can be a bit more fast paced, although
many prefer this to be relaxing as well. It all just depends on
what you decide on. Find your niche, choose something that will be
a happy middle ground, or be able to supply each client with what they
need. You may want to separate the hair stations into two separate
areas of your salon or spa, one area being more relaxing than the other.
It seems that amongst hair stylists, their are two groups: the one that
likes upbeat music, and the one that likes mellow music. Their clients
usually tend to match that of the stylist. When you hire your hair
designers, find out which group they fall into and put them in the
Along with the music
differences, you'll want to have the appropriate changes in the sensual
environment as well. In the areas where you'll enjoy a more
stimulating environment, place diffusers with Peppermint, Rosemary or
Lemon essential oils. Offer coffee or cappuccino. Brighter
lights as well as brighter colors are in order. Large photos of
beauty trends and fashions will be enjoyable to this group.
For the relaxing group you'll
want to serve herbal tea, have soothing blues, greens and earthy tones.
Use essential oils of lavender and cedarwood.
By the end of this "Truth in
Image" process, you should know in one sentence what your image says to
others. If you do it right, it will be a beautiful description.
Your customers want to
Will you make it easy for them?
Choose a name that makes
sense, and they will never forget how to find you.
and many more!
Keeping in Touch
No, this article is not
intended just for massage therapists. It's meant to inspire you to
communicate with your clients and customers. When was the last
time someone sent you a card in the mail to tell you that they still
exist, and you thought... "Oh yea, I've been meaning to contact them"?
Simple is always best
So often, our customers or
clients are out there, living there lives, and meaning to come visit you
for your services, or meaning to buy your products, but they just
haven't taken the time to do it. Sometimes just a little incentive
is all they need to pick up the phone, or get on-line and do what they
need to do.
The first thing to do is come
up with a special offer. A time constraint will usually be all it
takes to motivate someone to make that call today. Perhaps
you can send out a postcard
to those that you
haven't seen in awhile that their services will be 20% lower if they
book their appointment by the end of the week. Don't add too much
time or they will put it off until they forget about it. In this
world where we have so much to think about, simple is always going to be
For your clients that are
on-line, it gets even easier. Always make sure to have
their e-mail addresses. It is the easiest and most cost efficient
way to get your message across. It's immediate, and nowadays we
are at the point where most of your clients are there, receiving e-mails
daily. If you generally always offer them something good, they
will look forward to receiving e-mails from you. If you get in the
habit of sending them slick nonsense, you will be wasting their time.
They will eventually begin zapping your messages out of their system
before they even read it.
When you send e-mails, make
sure that you are offering something of value, or you are offering a
personal note of interest. And I do mean real interest.
Not just something that you've contrived to trick them into coming in to
see you or to buy your products.
Work from Your Heart
You're not working with robots, you're communicating
with real people. The beauty business should be a place of
escape and fun. When someone feels a connection to a stylist, or
the manufacturer of a beauty product, it's not a head-to-head
connection, it's a heart-to-heart connection. When you truly
care about people, they can feel it.
we always talk about being in the moment when you are working.
People that are living in their heads instead of their hearts, just
seem to be absent, not there. They may give the best cut around,
but as soon as the client hears about another stylist that's "so nice",
they're gone. People liked to be cared about.
So when you send that e-mail
of personal interest, don't wait until you haven't seen them in 3 years
and now you're wondering what happened to them. Send them an
e-mail a few hours after you see them to tell them how sorry you are to
hear that their husband is in the hospital. Or send them an e-mail
because they seemed a bit down, and you want to cheer them up with a
joke that you just heard. Maybe you'll write to congratulate them
on their graduation or job promotion. In other words, send an
e-mail simply because... you care.
Does this sound different
from other forms of marketing? Maybe. It's because the heart
method is real. This world has gotten to be full of tricks
and deception. When someone truly cares about us, unfortunately,
it's a rare occurrence. In the salon and spa environment, where
clients can come in as often as they like on a regular event, we are
lucky to be able to build friendships as well as business acquaintances.
Know the Line
But do keep in mind that it
is indeed a business relationship. The important thing to figure out is
the needs of the individual client. After all, they are the ones
paying for your services or products. People are all different,
and come to you for different reasons. Some are there to become
beautiful, some to relax, some even come to be around other people.
This can all be figured out within your first meeting with them.
Not by asking them directly, but by... listening and watching.
Again, you want to listen
with your heart. Body language will tell you so much. The
client with a smile, open bright eyes and upright posturing is there to
have fun, learn, and enjoy herself as well as your company. On the
other hand, you'll find the client that has a more subdued feel about
her, doesn't open up, and keeps her gaze away from you. She
probably came to 'get away from it all', including you... until she
realizes how much you are there for her.
Kindness is the Key
Whether you are dealing with
the open client, or the closed one. Listen, and react with
kindness. Don't try to bring anyone into conversation until they
show you that they want to talk. Remember, sometimes the
best communication is when you are quiet.
Give them what they
need, when they need it, and come from a place of sincerity.
Don't be overly personal, but certainly be caring. Sometimes a
nice cup of herbal tea at the right moment can speak volumes.
These skills are just the skills of being a participant in life, seeing
what is necessary to communicate how much you care about them.
Once you learn the skills, you will be successful in most, if not all of
the relationships that you have. You will certainly enjoy your
~ ~ ~
Choose a name that makes
sense, and they will never forget how to find you.
and many more!
~ ~ ~
As you may have noticed,
SharAmbrosia is a company of principles. We believe in beauty that
is based on more than a certain color lipstick or how much money you can
get into your cash register by the end of the day.
Money = Success???
The old way of doing business
said that if you made money, you were successful. If you made lots
of money, you were an even bigger success. In fact, there are
those today that still hold that theory as being true.
There comes a time when money
does not equal success, and that's when it depletes you emotionally,
physically or spiritually. We believe so strongly in doing what's
right, that we will be changing some policies at Beauty Biz Domains over the course of the next
few weeks. We don't believe in using toxic chemicals, therefore we
will be choosing to stop promoting companies that exclusively sell them.
This decision has become the obvious one to make at this point as we get
more and more involved in the all-natural and organic business.
We cannot in good conscience
tell people to not use toxic chemicals on one site, and then promote
them on another. Because we didn't create our Beauty Biz Domains
site in a day, we cannot make radical changes in one day. We will
encourage our advertisers to see a new way. And you will see a
change towards a more and more natural form of beautycare.
We feel that if given
the opportunity, many companies would and hopefully will come
around to our way of thinking if given the facts. Therefore, we
encourage all of you to look into the facts when it comes to using
all-natural beauty and health products.
Using all-natural products
will help to create a healthier way of treating your own body and health
as well help to reduce the harmful chemicals that you are washing down
the drain and releasing into the air on a regular basis.
By making the decision to no
longer use harmful chemicals, you will help to take the money out of the
hands of some of the largest polluters. And will be slowing down
the destruction of our planet and its inhabitants.
When the light comes on,
there's no turning it off. There was a time when smoking was a
perfectly acceptable thing. The tobacco companies told us that
everything was okay, we believed them, and smokers smoked wherever and
whenever they chose. Our eyes got teary, our noses began to run,
but we were told that it was no cause for alarm, and we just "took it".
Today, smokers know that they are causing a potential health threat to
non-smokers and they know to stay a certain distance away. Smokers
also know that they do so at their own risk. Why? Because
we've all been given the facts, and we can do with them what we choose
Well, the facts are out now
on the toxic chemicals that are found in most beauty products.
There are all-natural alternatives to every one of them, yet so many
people still choose to buy the potentially harmful versions. It's
all a matter of personal choice and which way you decide to go, healthy
or not healthy. Are you really willing to be beautiful at the risk
of harming your health?
Are you willing to subject
your clients and customers to beauty that could be considered dangerous?
If you are not telling them about the risk that you are subjecting them
to, you are part of the problem. You are the tobacco companies of
the old days, hiding the truth and trying to "get away" with something.
The future day of reckoning
is coming, whether you want it to or not. Where will you stand?
Will you be one of the heroes, or one of the snakes?
As a spa or salon owner, now
is the time to do the changeover. Be one of the first to offer truly "healthy" beauty.
Many spas claim to be a healthy experience for their patrons, but at the
same time will rub harmful chemicals into their bodies and scalps.
By looking into products that are truly all-natural, you will be
providing a service that is more than "lip" service, it will be the real
thing... true health that comes from more than relaxation.
All-natural products act on a body the way food acts in the body,
they feed, nourish and repair the way only real nutrients can.
If you are a manufacturer of
beauty products, please look into making truly natural ones. If
not, you will only be making excuse after excuse as the public gets more
knowledgeable about what's healthy and what's not. Do yourself a
favor and begin the journey now, to become a company that is doing the
right thing... for all of us.