Massage therapists, hair designers, make-up
artists, aestheticians, manicurists, spa owners - To be a true beauty
professional you need true 'Beauty Promotion'.
When I started out in the
beauty business, beauty schools were teaching that
"beauty marketing" meant having a business card. Today
it means having a Web presence. Not only do you have to get a great
domain name, you need a web site along with e-mail services. Have your
own little island on the Internet, where your clients can go to find out
everything that you want them to know.
Sometimes we can get too caught
up in our regular day spa and beauty salon activities to remember to tell
each client about something that is important to us. By having your own
site, your important information will always be available to them.
Make sure to make it interesting and ever-evolving so that they will enjoy
returning often. Perhaps you can add regular specials and drawings to
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change, embrace it. That is what true growth is all about!
By the way, the next time you need
an easy access to all of your favorite Professional Beauty Supplies,